Blog

5 Cool Ways to Make Marketing Magic with Interactive Content

0
This post was originally published on this site

interactive-content-marketing-magic

On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak?

Then it hit me: My smartphone can show moving pictures and auto-updated news, and it doesn’t have to be delivered by owl. AND it’s a lot more compact than the average Daily Prophet issue. Sure, we can’t play proper Quidditch yet—someone get Elon Musk on flying broomstick development—but as far as interactive content goes, Muggles have got it on lock.

The point is, content can do a lot more these days than sit on a screen and look pretty. Are your content marketing efforts taking advantage of that fact? Do you invite your readers to participate in an experience? Or are they left doing this?

There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Here are five to get you started, complete with examples to interact with.

#1: Make Data Extra-Relevant

Say you have a big set of data that relates to 12 different verticals within your target audience. You could make a dozen different infographics. You could write a dozen different blog posts. If you were feeling really sadistic, you could mash all the data into one content source and let each vertical search for the relevant info.

Or you could start with a template, let the user pick which data sources they’d like to see, and watch the most relevant info magically fill in. That’s what LinkedIn did, with the help of the wizards at Ceros, for their Where to Find Talent in the United States infographic. Pick your industry at the top, and it fills in the template with customized data.

Interactive Content from LinkedIn

Numbers fly in as you scroll down, delivering exactly the information you were looking for like a Hogwarts owl on a mission. It’s a neat way to make sure each viewer finds exactly what they’re looking for.

#2: Allow for Automated Hyper-Personalization

Checklists are a go-to content type that content marketers use to add a little extra value. It gives your reader a condensed version of your content, all action items, no filler. Readers tend to enjoy checklists, too—they perform well as a gated asset or as a stand-alone.

But you can improve on the humble checklist by making it interactive. Let your audience pick the most relevant points and compile their own list automatically, as in this interactive infographic from Cross Country Home. SnapApp helped the home maintenance company create the infographic, which allows the reader to choose areas of particular concern, then generate a customized to-do list (after ponying up an email address).

Interactive Content from Cross Country Home

The interactivity makes the checklist far more valuable for the reader, and justifies having the end report gated. It also introduces an element of discovery with clicking on each icon—which might lead to readers spending more time with the content.

#3:  Tell Readers Something about Themselves

Let’s face it—we love looking at ourselves, talking about ourselves, taking pictures of ourselves, and learning about ourselves. Don’t chalk that up to millennial narcissism either. Some of the earliest photographs we have are self-portraits (not to mention all the old-school self-portraits from painters and sculptors).

You can capitalize on the joy of self-discovery with quiz-based content. From personality quizzes to identifying your Patronus, quizzes are irresistible. Especially so when they’re about something that matters, like Influitive’s “What’s Your Marketing Personality Type?” quiz.

Interactive Content from Influitive

This quiz gets bonus cool points for not making you click to a new page for every question. SnapApp created a single, linear-scrolling experience that removes obstacles for completion.

Take note of how Influitive presents the results: There’s your marketing type, a description, and then a brief paragraph on skills your type might need to further develop. Right under that—an eBook offer! What a perfectly logical next step.

#4: Present a Ton of Info in a Visually Compelling Way

This next example takes what could have been a blog post or a slideshow, and makes it something that’s a lot more fun to play around with. Even if the information is familiar, or common knowledge, a novel presentation can make it worth a second look.

Designhill created this interactive guide to famous company logos. It presents itself as a seemingly infinite grid, with logos lined up in rows just waiting to be clicked so they can reveal their secrets.

Interactive Content from Designhill

As you scroll and explore, you’ll notice some of the tiles are calls to action: Create a Logo, Get a New Graphic Design, etc. These CTAs are inobtrusive but designed to be spotted after you’ve had fun playing with the content. And if you happen to miss them, there’s a CTA in each of the info pages that pop up when you click a tile.

#5: Bring Together Disparate Elements

No one’s product exists in a vacuum. Unless you sell vacuum bags, and even if you do, that’s not what I meant and you know it. Your target consumer has an entire life outside of their relationship with your product—and many aspects of that life also involve interaction with other products. Interactive content can help you address the larger context of your audience’s lives.

This fantastic Summer of ‘66 widget from Asos is a prime example of that kind of synergy—not the bad, buzzword-y kind, but a genuine combination of separate elements to make something groovier than the sum of its parts. Pick your 60’s style, and get music recommendations you can buy on Amazon or iTunes, clothes from Asos, and a Spotify playlist to stream immediately.

Interactive Content from Asos

It’s a triumph of great design, effortless cool, and actual utility, inviting readers to customize an entire experience, not just a look or a sound. I’m just sad the sweepstakes to win that turntable is over.

Expecto Engagement!

In this age of wonders, we don’t have to stick to old Muggle methods of content marketing. Text will always have its place, of course. There’s no substitute for good old-fashioned long-form content. But your audience will appreciate it if you conjure up interactive experiences that enhance your quality content.

What else can interactive content do? What has your team created that dazzled your audience? Let me know in the comments.

Disclosure: LinkedIn Marketing is a TopRank Marketing client. 

4 Ways to Build Trust and Influence on LinkedIn

0
This post was originally published on this site

social media how toDo you want to grow your LinkedIn network?

Interested in practical, scalable ways to establish your professional credibility?

LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand.

In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn.

develop strategic linkedin connections

Discover four ways to build trust and grow your influence on LinkedIn.

#1: Optimize Your LinkedIn Profile

Your LinkedIn profile is your online brand. It represents your business reputation and serves as the critical source of information for people looking to learn more about you. A strong professional LinkedIn profile creates opportunities for meaningful connections and interactions with other professionals.

Secure Your Vanity URL

Your vanity URL on LinkedIn is your first step toward establishing your brand. To create the URL, use a combination of your first and last name. If you have a common name and your name combination is unavailable, you may choose to add your middle name or initial.

Brand and name consistency across social platforms are critical to your long-term success. Before you finalize your vanity URL, check if the name combination is available on other social media platforms. You can use a tool like Namechk to get this information in just a few minutes.

namechk search

Before finalizing your LinkedIn vanity URL, see if the name is available on other social media platforms.

Select the Right Profile Image

Many people do online research on people they’re about to meet. Your LinkedIn profile, along with the profile image, will be the top search result in a Google search for you. Choose a profile image that’s friendly and reflects your professional style. Select a recent photo with your face taking up 40-60% of your profile image.

linkedin profile photo example

Use a professional yet friendly profile image.

Use Industry Keywords in Your Headline, Job Title, and Summary

LinkedIn is one of the largest databases of professional contacts in the world. Similar to how people discover you on Google, LinkedIn relies on keywords to rank your profile.

The keywords you list in the Professional Headline field will have the most impact on your ranking among similar professionals on LinkedIn. You have 120 characters available to make an impact.

So if you have a generic headline like “Founder, ABC Company,” consider switching to a more specific headline, like this:

Founder, Revenue Growth, Business Development Strategies, Big Data Marketing Technology, Lean Startup

Another highly ranked field is job title. Make sure to include a more specific description for your job title. For example, change “Board Member” to “Board Member – Social Media and Communications.”

linkedin profile job title

Add specific keywords to your title descriptions.

While not as highly indexed by LinkedIn, the Summary section is still one of the most important parts of your LinkedIn profile. Write short, keyword-rich sentences that showcase your achievements.

“As founder and CEO, I’ve created trust among customers that led to capturing 7% of the market share for our product … I’ve raised 2 rounds of funding totaling $22 million and established partnerships resulting in a 135% increase in revenue. I love the challenge of growing a startup from the ground up via lean marketing and sales procedures.”

Limit or avoid commonly used buzzwords like motivated, creative, enthusiastic, track record, successful, passionate, driven, leadership, and strategic. These words don’t add value and only hurt your authenticity.

Add Top Publications, Presentations, and Projects

Original content is the foundation of your influence. As a thought leader, you already create multiple pieces of content. Make it a habit to upload your original presentations, publications, and articles to your LinkedIn profile.

To do this, click one of the Add Media options in the Summary section. Then type in a URL or upload a file directly.

linkedin profile summary

Upload important projects, presentations, and publications.

Ask for Recommendations and Endorsements

People trust recommendations. A well-written recommendation with specifics about your performance will have a greater impact than all other factors combined. LinkedIn recommendations are a specific and tangible way to add social proof to your profile.

In addition to the quality and quantity of recommendations, pay attention to who they’re from. Recommendations from senior leaders and people directly connected to your work carry more weight in establishing you as an influencer.

To request a recommendation, hover over your profile image in the upper-right corner of the screen and choose Privacy and Settings from the drop-down menu. Then go to Manage Your Recommendations. (You may find it easier to switch to the older version of the user interface.)

For each position or project, identify the most senior person on the team. Then follow the prompts to request a recommendation. Make it easy for your contacts to recommend you by sending a personalized request. Provide some background on your request by stating your goals and reminding them of your key achievements.

linkedin recommendation request

Make it easy to give you recommendations by stating your goals and including suggestions.

LinkedIn endorsements are essentially virtual thumbs up. While not as valuable as recommendations, these still contribute to your social proof. The most direct way to secure endorsements is by giving them first.

View Your Profile as Others See It

Always check how other people see your profile. Click Edit Profile and View Profile As to download your profile information as a PDF. From here, you can review your summaries, titles, and descriptions for accuracy and completeness.

linkedin profile save as pdf

Use the View Profile As feature to review your updates and changes.

Manage Your Profile Edit Notifications

Every time you make a profile change, your audience will receive a notification. So before making changes, temporarily turn off notifications. To do this, hover over your profile picture in the top-right corner and choose Manage under Privacy & Settings. Then select No in the Sharing Profile Edits section.

Remember to turn notifications back on when you’re done optimizing your profile. Keeping your network apprised of changes and updates is an important part of growing your influence.

linkedin profile edits notifications

Turn off change notifications until your changes are complete.

#2: Proactively Grow Your LinkedIn Audience

People frequently equate the size of a LinkedIn network with the scope of a person’s influence. If you want to grow your LinkedIn audience quickly, you can’t sit on the sidelines waiting for people to notice you.

Make an effort to increase the quality and quantity of your connections.

Invite Your Existing Contacts

Many of your existing contacts are already on LinkedIn, so invite them to connect with you digitally. You can manually search for their names on LinkedIn or check for bulk connections by importing your address book.

To do this, go to My Network, choose Add Contacts, and then enter your email address to import your contacts and check for connections.

linkedin import address book

Discover potential contacts by adding your email address.

Once you import your contacts, they’ll show up in the People You May Know section.

Invite Potential Contacts

Your daily interactions put you in front of hundreds of new connections every month.

Click My Network in the top navigation bar and choose Connections to see potential contacts you may have interacted with directly or indirectly.

linkedin people you may know

Discover more contacts by exploring potential connections.

You can also access the People You May Know page via the My Networks tab or directly from the homepage.

linkedin people you may know

Use the People You May Know feature to build your network.

Extend In-person Networking via LinkedIn

LinkedIn is a great way to continue relationships with people you meet at live networking events. Every time you exchange a business card at an event, take the extra step to look the person up and send a connection request via the LinkedIn mobile app.

You can also use a free version of the ScanBizCards app to connect with your contacts after the event.

Ask for Introductions

The true power of LinkedIn is connecting with people you may not know directly. Contacts with common LinkedIn connections are referred to as the second-degree connections. Others in your network can introduce you to them.

linkedin how you are connected

Look for common connections who can introduce you to the right person.

When asking for an introduction, replace the generic LinkedIn message with a personal request. Clearly state your intent and the goal of the introduction.

Personalize Your Connection Requests

Every time you send a connection request on LinkedIn, think about ways to add a personal note. Include a unique subject line, use your contact name, and be clear about your intent for the connection.

This is especially true if you’re sending a “cold” invite to a person you don’t already know.

#3: Publish Content on LinkedIn

Sharing content on LinkedIn helps you stay top of mind with your core network. It positions you as an influencer who constantly delivers value with high-quality, engaging content.

Share Updates Daily

Sharing regular updates is the easiest way to get started with a LinkedIn content strategy.

linkedin post options

Sharing updates and publishing posts are the most popular ways to distribute content on LinkedIn.

To share an update, upload a link to someone else’s article or add your commentary on the topic shared by others. Strive to post one update per day. However, consistency and quality are more important than frequency. If you can’t maintain a daily update schedule, choose a frequency that works for you.

Another way to be consistent is to schedule daily updates with a tool like Hootsuite or Buffer. These tools help you avoid a last-minute scheduling rush and gaps in your posts. Hootsuite allows you to schedule images with their Bulk Upload feature, which saves time.

LinkedIn shows your updates to all of your contacts in their news feed, similar to how Facebook and Twitter show updates to their users. Your contacts will have a chance to interact with and respond to your updates.

linkedin update engagement

Your network will see your updates in their news feeds and will have a chance to engage with you.

Publish at Least One Article per Month

Publishing an article on LinkedIn Publisher has a distinct advantage. All of your contacts will see a notification that you published a post. This will increase the chances of multiple people seeing your content.

linkedin publisher notification

Every time you publish a post, an alert is visible to your entire network.

Spend time researching categories and tags used by influencers in your field. Experiment with adding them to your content.

LinkedIn promotes popular content via Pulse. If your article receives a lot of views and shares, it may be included in the LinkedIn recommended content that appears to many people outside of your immediate network.

Publish at least one original LinkedIn article per month, but two or four articles would be ideal. Similar to updates, determine the frequency that works for you and be consistent with your posts.

linkedin featured article

When your content is selected as a featured article, it’s shown to a much broader network.

Find the Right Content Mix for LinkedIn

According to LinkedIn, 60% of members are interested in industry insights. Therefore, your goal as a thought leader is to deliver your unique perspective on the top industry topics.

Designate 60% of your posts to share content created by other leaders in your field. Aim to engage, share an opinion on top issues, and provide in-depth insights on those topics. Share your blog posts and news about your company 30% of the time. No more than 10% of your updates can be promotional topics, including direct calls to action.

When publishing content on LinkedIn, be mindful of the blog format. Well-researched posts, posts with lists, and links to supporting materials do well on LinkedIn. The typical length of a LinkedIn article is 800-900 words. Note: extremely short blog posts or overly promotional materials may hurt your credibility on LinkedIn.

Use Tools to Find and Schedule Content

Discovering high-quality content to share can be a daunting task. Luckily, there are several tools to help you find remarkable content.

Right Relevance is one such tool. Type your main topic in the search field. Then explore relevant topics, articles, and influencers in the search results.

right relevance search

Right Relevance helps you discover influencers and engaging content.

You can also find top articles and stories directly on LinkedIn Pulse. Follow top thought leaders, publishers, and categories to see their content. Also, the Hootlet browser extension makes it easy to schedule interesting articles directly from your browser.

#4: Foster Your Community

Simply growing your network on LinkedIn isn’t enough. While more connections mean better social proof, gaining real trust requires an ongoing relationship-building effort.

Give Before You Ask

Many people on LinkedIn are working on the similar goal of building an engaged network. Become an active supporter of their goals and apply a “give-before-you-ask” strategy. By being authentic and straightforward in your interactions, you’ll build reciprocal relationships.

One of the easiest ways to “give” is to engage with the posts your network is sharing. Like posts in your news feed or LinkedIn Pulse and add your unique perspective to relevant issues with a comment.

linkedin in comment on update

Like and comment on updates to stay in touch with your contacts.

You’ll be surprised to learn that most people in your network are spectators while only a few people engage with content. If you comment on a post published on LinkedIn, the author will likely respond to your comment. It’s a great way to start a dialogue with another thought leader whom you don’t yet know well.

linkedin comment on article

Commenting on a published post will likely spark a dialogue with the author.

Endorse Your Contacts

When you first log into LinkedIn, you’ll see a list of recommended endorsements for your network. Endorsing your contacts is a great way to reconnect and stay in touch. Note: you should only endorse people if you have direct knowledge of their skills and abilities.

Keeps Tabs on Your Network With the Keep in Touch Feature

Keep in Touch is an excellent, low-effort feature to connect with your network. Like and comment on anniversaries, new jobs, birthdays, etc. Take a moment to add a personal note when engaging via Keep in Touch.

linkedin keep in touch

Use the Keep in Touch feature for low-effort relationship-building.

Participate in Groups

LinkedIn allows you to join up to 50 different groups. When deciding which groups to join, consider groups that highlight your passions, interests, and charitable activities. Group membership shows that you’re a well-rounded person with interests that extend beyond your main professional focus.

To start your search for groups, use specific keywords for each of the categories.

linkedin group search

Use keywords in different categories to search for groups. Look for groups that will also highlight you as a person.

When selecting a group to join or participate in, look at the number of members, their activity levels, and the quality of the discussions. Select two or three groups as your main focus of engagement. Introduce yourself and become an active member by participating in the discussions.

Avoid self-promotion. Posting your own content exclusively may get you banned from the group.

Conclusion

LinkedIn is an excellent platform for establishing influence and thought leadership, but building influence doesn’t happen overnight. It takes time and effort to expand your network. Many people give up before they achieve significant progress.

To maximize your time and achieve results, create a scalable engagement process:

  • Block 15 minutes on your calendar every day to engage with your network.
  • Designate each day of the week for a specific action.

For example, you could use Mondays for liking and commenting, Tuesdays for group conversations, Wednesdays or Thursdays for publishing posts, Fridays for Keep in Touch activity and inviting new contacts, and Saturdays and Sundays for “slow” days, where you can take a break as fewer people are online.

By creating meaningful connections, sharing remarkable content, and actively engaging with your contacts, you’ll build a large audience and earn the trust of your network.

What do you think? Can you use these four ways to build trust and grow influence on LinkedIn? Do you have some other ideas to share? Please let us know in the comments below!

Tips on four ways to grow your influence and build trust on LinkedIn.

Tips on four ways to grow your influence and build trust on LinkedIn.

Related Posts

20 Instagram Apps to Enhance Your Photos and Videos

0
This post was originally published on this site

social media toolsDoes your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Why Instagram Apps?

Instagram recently passed 500 million active users.

To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience. If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in.

Finding the Apps

Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.

#1: Photo Editor by Aviary

Have you ever felt limited by Instagram’s settings? If so, download Photo Editor by Aviary for a complete range of effects and color correctors. Its smart “one-tap auto enhance” will help you render a gorgeous photo.

aviary app

Aviary Photo Editor provides a number of useful tools to edit your photos.

Aviary helps you easily add stickers, frames, overlays, and more.

iPhone | Android

#2: Image Editing With Afterlight

Remember light leaks? Thanks to the Afterlight app’s vintage filters, you can easily recreate those old-timey effects on photos taken with your mobile device.

afterlight app

Afterlight adds light leaks to your photos.

With filters that complete the package, it’s definitely an app worth buying.

iPhone | Android

#3: Snapseed

Whether you’re already a mobile photo pro or completely new to it, Snapseed probably sounds familiar. That’s because from redeye reduction and tilt shift to textured filters and straightening, its range of tools has long been the best addition to Instagram’s built-in filters.

snapseed app

Snapseed is a favorite of many professional photographers.

snapseed app

Here’s a photo of the @Colettestore logo, heightened with Snapseed

Snapseed is a must when you need to make elements of a photo pop, especially when showcasing products or logos in a real-life setting.

iPhone | Android

#4: Slow Shutter Cam

Have you ever wanted to create one of those amazing photos where glowing letters and shapes float in the air at night?

Grab a couple of glow sticks and use the Slow Shutter Cam app to take long-exposure images with your mobile device.

slow camera cam

Get around the limitations of your smartphone lens with Slow Shutter Cam.

The app takes a bit of practice, but once you get the hang of it, you can produce amazing images.

iPhone | Android (LongExposure Cam)

#5: Bokehful

Bokeh is a classic photo effect defined as “the way the lens renders out-of-focus points of light” and Bokehful imitates the effect with your smartphone.

bokehful burberry

Photo by @burberry with a heart-shaped bokeh effect.

While a smartphone lens can’t create a bokeh effect, Bokehful will do the trick. It also comes with more whimsical patterns, like the heart-shaped ones used by Burberry above.

iPhone

#6: Tiny Planet Photos App

Tiny Planet has an out-of-nowhere, extreme fisheye-looking effect that turns any mobile image into, well, a tiny planet. The rounded images provide an appreciable dose of originality to your business’s Instagram feed.

tiny planet doha harbor

The Doha Harbor capture by @baffaa.

With Tiny Planet, you can capture landscapes in their entirety, as Baffaa did in the above image of Doha Harbor.

iPhone | Android (Planet Camera)

#7: Quick

Do you sometimes wish you could add text to your Instagram photos? Quick’s text overlay feature comes with a variety of fonts that match or complement your business image.

quick app

Add text to any photo with Quick.

Use Quick to annotate your photos and provide useful information to your followers.

iPhone | Android

#8: Facetune

Does your business show shots of employees and customers in its Instagram feed? Use the Facetune toolbox to correct portraits like a pro photographer and make sure to show everyone in their best light!

facetune patch

Blemish removal using Facetune.

Facetune helps correct tiny skin imperfections in two swaps and taps.

iPhone | Android

#9: PicFrame

Sometimes the context one image provides for another is important and you’d like to post them next to each other. PicFrame lets you select multiple photos and organize them into a patchwork that posts as a single collage image on Instagram.

picframe app

Show several photos at once using PicFrame.

Here’s how the NBA used a patchwork collage.

nba picframe

Example of a patchwork image collage.

iPhone | Android

#10: CrossProcess

You can never have too many filters. CrossProcess has more than 70 filters, and lets you mimic the color and burned effects of old-school Polaroid cameras.

cross process app

Bring back effects from a bygone era with CrossProcess.

iPhone | Android (Little Photo)

#11: Vintagio

In the same category as CrossProcess, Vintagio gives you a range of video filters to tinker with. If you are looking to add a simple sepia effect or 70’s glamour to your video, Vintagio is the answer.

vintagio app

Vintagio provides a simple true sepia effect.

iPhone | Android (Retro Photo Camera)

#12: 8mm Vintage Camera

A bundle of effects for shooting vintage videos, 8mm Vintage Camera lets you add dust, scratches, flickering frames, light leaks, and more vintage effects to your films.

A welcome feature is the Instagram import feature. Use it to edit your video outside of the app, and when you’re satisfied with the result, upload it for your Instagram fans.

8mm vintage app

The 8mm Vintage Camera app adds video filters.

iPhone

#13: A Color Story

With over 100 filters, 40 effects, and 20 in-app tools, A Color Story also allows you to save edits as you work on them.

a color story app

Make and save multiple edits to fine-tune your images.

iPhone | Android

#14: Average Camera Pro

Have you ever been frustrated to find that a photo taken in the dark isn’t usable? Next time you’re shooting in low light, try Average Camera Pro. This app takes several pictures at once and analyzes them to boost luminosity.

average camera pro app

Do not hesitate to shoot photos in the dark with Average Camera Pro.

Here’s Keith Tharp on Instagram with a Mystic Martini.

average camera pro instagram

Here is an Instagram photo made with Average Camera Pro.

Average Camera Pro is particularly well-suited for nightlife photography and shooting in dimly lit environments.

iPhone | Android (Pro HDR Camera)

#15: TiltShift Generator

If Instagram’s tilt shift isn’t enough for your taste, this app will come in handy. TiltShift Generator gives a “miniature” effect to your photos, which works especially well on landscapes.

In the image below, James Conn captures a KFC restaurant.

tiltshift generator kfc

Photo of a KFC restaurant by @jamesconn79.

TiltShift Generator is useful for sharing outside views (a shop’s entrance, for example).

iPhone | Android (Awesome Miniature – Tilt Shift)

#16: DXP Free

If you’re looking to give a dreamy, double-exposure vibe to your photos, DXP is the answer. Its 18 compositions and other effects make blending and mixing images a breeze.

dxp free instagram

Instagram by @freepeople combining two shots.

Like clothing brand Free People, give a mystical feeling to your photos using DXP.

iPhone | Android (Double Photo)

#17: Superimpose

Ever wish your smartphone could get around all the masking and color processing involved in swapping someone’s face onto another body? Wish granted!

Superimpose lets you easily change the background of an image, swap faces, and blend images; only your imagination is the limit.

superimpose app

Manage professional-looking edits with Superimpose.

For businesses, this app is a good replacement for a green screen. It’ll let you apply a new background in a few touches.

iPhone | Android

#18: Tangent App

Does your Instagram feed need a break from the monotony of traditional images? Tangent lets you choose from multiple shapes and fill patterns to create all kinds of overlays that make your photos more interesting.

tangent app

Transform your iPhone snaps into trippy works of art.

Add geometrical shapes to your photos to please your creative-minded followers.

iPhone

#19: pxl

Break down your images, literally, with pxl. You can choose from 11 pixelation filters or just shake your phone to let the app choose a filter for you!

pxl coca cola

An Instagram of a Coca-Cola bottle modified with pxl.

You can use pxl to blur a product on a photo.

iPhone | Android (Pixelot)

#20: LensFlare Optical Effects

Do your images need a light adjustment? LensFlare Optical Effects comes with over 70 effects to let you create an image that looks like it was shot under the bright sun.

lensflare app

Add lens flare to your mobile photos.

LensFlare lets you add a sometimes much-needed bloom effect to your photos.

iPhone | Android (PhotoJus Lens Flare)

Conclusion

This is only a small selection of the free and low-cost image and video apps that are available for Instagram users today. You may not be a professional photographer, but using one or two of tools will help you post like one.

What do you think? Which of these apps do you find most interesting? Are you using an app that isn’t listed here? Leave your questions and comments in the box below.

Originally published 11/28/13, editorial update 9/29/16

Related Posts

How to Build Backlinks Using Your Competitors’ Broken Pages

0
This post was originally published on this site

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources.

Allow me to elaborate.

Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I’ve outlined below comes in. I use it on a regular basis to build relevant backlinks from competitors’ 404 pages.

Please note: In this post, I will be using Search Engine Land as an example to make my points.

Ready to dive in? Great, because I’m going to walk you through the entire link building process now.

First, you need to find your competitor(s). This is as easy as searching for the keyword you’re targeting on Google and selecting websites that are above you in the SERPs. Once you have a list of competitors, create a spreadsheet to put all of your competitors on, including their position in the rankings and the date you listed them.

Next, download Screaming Frog SEO Spider [a freemium tool]. This software will allow you to crawl all of your competitors website, revealing all their 404 pages. To do this, simply enter your competitors’ URLs in the search bar one at a time, like this:OOskptt.png

Once the crawl is complete, click “Response Codes.”

e4LciHG.png

Then, click on the dropdown arrow next to “filter” and select “Client Error 4xx.”

HYi6TWa.png

Now you’ll be able to see the brand’s 404 pages.

Once you’ve completed the step above, simply press the “Export” button to export all of their 404 pages into a file. Next, import this file into to a spreadsheet in Excel or Google Docs. On this part of the spreadsheet, create tabs called “Trust Flow,” “Citation Flow,” “Referring Domains,” and “External Backlinks.”

Now that you’ve imported all of their 404 pages, you need to dissect the images and external links if there are any. A quick way to do this is to highlight the cell block by pressing on the specific cell at the top, then press “Filter” under the “Data” tab.H3YN9BG.pngLook for the drop-down arrow on the first cell of that block. Click the drop-down arrow, and underneath “Filter by values,” you will see two links: “Select all” and “Clear.”

Press “Clear,” like this:

ZERYiSm.pngThis will clear all preset options. Now, type in the URL of the competitor’s website in the search box and click “Select all.”SKqXxQ2.png

This will filter out all external links and just leave you with their 404 pages. Go through the whole list, highlighting the pages you think you can rewrite.

Now that you have all of your relevant 404 pages in place, run them through Majestic [a paid tool] or Moz’s Open Site Explorer (OSE) [a freemium tool] to see if their 404 pages actually have any external links (which is what we’re ultimately looking for). Add the details from Majestic or Moz to the spreadsheet. No matter which tool you use (I use OSE), hit “Request a CSV” for the backlink data. (Import the data into a new tab on your spreadsheet, or create a new spreadsheet altogether if you wish.)

Find relevant backlinks linking to (X’s) website. Once you’ve found all of the relevant websites, you can either highlight them or remove the ones that aren’t from your spreadsheet.

Please note: It’s worth running each of the websites you’re potentially going to be reaching out to through Majestic and Moz to find out their citation flow, trust flow, and domain authority (DA). You may only want to go for the highest DA; however, in my opinion, if it’s relevant to your niche and will provide useful information, it’s worth targeting.

With the 404s and link opportunities in hand, focus on creating content that’s relevant for the brands you hope to earn a link from. Find the contact information for someone at the brand you want the link from. This will usually be clear on their website; but if not, you can use tools such as VoilaNorbert and Email Hunter to get the information you need. Once you have this information, you need to send them an email similar to this one:


Hi [THEIR NAME],

My name is [YOUR NAME], and I carry out the [INSERT JOB ROLE – i.e., MARKETING] at [YOUR COMPANY’S NAME or WEBSITE].

I have just come across your blog post regarding [INSERT THEIR POST TITLE] and when I clicked on one of the links on that post, it happened to go to a 404 page. As you’re probably aware, this is bad for user experience, which is the reason I’m emailing you today.

We recently published an in-depth article regarding the same subject of the broken link you have on your website: [INSERT YOUR POST TITLE].

Here’s the link to our article: [URL].

I was wondering if you wouldn’t mind linking to our article instead of the 404 page you’re currently linking to, as our article will provide your readers with a better user experience.

We will be updating this article so we can keep people provided with the very latest information as the industry evolves.

Thank you for reading this email and I look forward to hearing from you.

[YOUR NAME]


Disclaimer: The email example above is just an example and should be tailored to your own style of writing.

In closing, remember to keep detailed notes of the conversations you have with people during outreach, and always follow up with people you connect with.

I hope this tactic helps your SEO efforts in the future. It’s certainly helped me find new places to earn links. Not only that, but it gives me new content ideas on a regular basis.

Do you use a similar process to build links? I’d love to hear about it in the comments.

10 Tools to Help Marketers Get More Out of Twitter

0
This post was originally published on this site

10-twitter-tools-for-marketers

Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management.

But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of it all can be daunting and even frustrating. In fact, B2B marketers use an average of 6 social media platforms to distribute content, according to the Content Marketing Institute and MarketProfs 2016 B2B Content Marketing Benchmarks, Budgets and Trends—North America report.

Sound like you?

Well, the good news is that there are a number of tools that can help you manage your Twitter account, as well as make it easy for you to share, interact and grow your following—and even mine for new content ideas and gain a better understand the impact of your content—so you can make all your effort count.

Whether you want to boost visual content, host a Twitter chat or find relevant followers, below we dive into some of the tools that are worth your consideration if you want to get the most out of your Twitter efforts.

#1 – Bit.ly

Bit.ly has long been known as a tool for shortening links, but that’s certainly not its only capability. By signing up for a free account, you can also use the tool to share links to multiple Twitter (and Facebook) accounts and individually track performance of those links—allowing you to quickly share content and get insight into how your audience interacts with that content. In addition, with an enterprise account you can create a branded short domain and get deeper audience analytics.

Bit.Ly as a Twitter Tool

#2 – Hootsuite

Hootsuite has been my go-to social media management tool since my journalism days for a few different reasons:

  • You can post directly to Twitter and other social media pages within the platform.
  • You can schedule out posts, making it easy to post consistently.
  • You can monitor all your feeds, allowing you to instantly interact with those you follow and your own followers.
  • You can track the conversations around specific hashtags or keywords by setting up an individual stream.

With a free account, you can also get access to some basic analytics, content suggestions and the ability to integrate two RSS feeds so you can easily share relevant content from your own blog or other trusted sources. Hootsuite also offers Professional, Team, Business and Enterprise plans that allow you to customize the tool for your own unique needs.

Hootsuite as Twitter Tool

#3 – BuzzSumo

If you’re looking to create better content, discover relevant influencers or both, BuzzSumo could be the tool for you. This little excerpt from their website sums the tool up up nicely:

“BuzzSumo gives you insight into what content is working, and the influencers amplifying it.”

When it comes to hot content, BuzzSumo allows you to instantly search and discover the most shared content within the last day, week, month, six months or year. In addition, you’ll see data for the engagement and shares that content has received across social networks, and the number of linking domains.

BuzzSumo for Twitter Content

To find relevant influencers, the tool allows you to search by username or topic. Some of the insights you’ll find are page authority, domain authority, number of followers, retweet ratio, reply ratio and the average number of retweets.

BuzzSumo for Influencer Research

#4 – Keyhole

With Keyhole you can track hashtags, mentions, keywords, URLs and Twitter accounts in real-time, which can be especially useful for keeping track of the conversation and engagement happening around your company or brand—or even your top competitors.

Below is a sample of the tracking information you’d see for #digitalmarketing. You can see that the data includes the top posts, related topics, recent users, the most influential users, and some analytics.

Keyhole as a Twitter Tool

While Keyhole isn’t free, it offers several different size plans from professional to enterprise—and there’s a free trial option.

# 5 – Periscope

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. Using Twitter’s Periscope app, you can natively share live video that is a little more raw and authentic, giving your audience something more visual and compelling to interact with.

Periscope Live Video App for Twitter

#6 – Buffer

Buffer is another fantastic social media management tool that allows you to consistently schedule tweets and other social posts. But one of the big advantages of this tool is that it shares your content at the best possible times throughout the day to maximize exposure.

In addition, Buffer recently added video sharing capabilities, as well as Pablo, which allows you to create beautiful and perfectly sized images.

Buffer for Twitter

#7 – Crowdfire

Crowdfire was originally built to be the answer to the frequently asked question: “Who unfollowed me on Twitter?” But now the tool has “matured into a holistic friend management platform,” according to its website.

The “Copy Followers” is one of the most interesting Crowdfire features, allowing you to search similar users’ followings and “copy them” to the list of people you’re following. The idea here is that they’ll want to follow you, too, since they’re already following someone similar to you or your brand.

Crowdfire for Twitter

Crowdfire also gives you the ability to see who you’re following that is inactive and makes it easy for your to unfollow them. You can also keep track of how the content and updates you share actually affects your follow and unfollow stats. This information can give you a good idea of what types of updates are turning people off and enticing them to follow.

#8 – Twubs

Over the past couple years, Twitter chats have emerged as a marketing tactic that allows brands and marketers to connect with their audience, build awareness and showcase what they have to offer. Twubs is a tool that allows you to find and follow relevant Twitter chats, or even host your own.

Twub for Twitter Chats

Other tools that can help you manage a Twitter chat include: TweetChat.com, Tchat.io, Twitterfall and TwChat.

#9 – SocialRank

SocialRank is a tool that can help you better understand and analyze who your most engaged or most influential followers, helping you identify and track important people who you should be engaging with.

The basic account is totally free and gives you the ability to filter and sort your followers, view their full profiles and connect multiple social accounts. There are also Premium and Market Intel versions that offer a host of other features and benefits such as the ability to send a direct message to multiple recipients.

SocialRank Tool for Twitter

#10 – Twitter Analytics

The native analytics dashboard within Twitter is a must-use. It’s free, simple and already built into the platform—you just have to turn it on. The dashboard features detailed overview of all your activity for the past 28 days, including your top tweets, top mentions and top followers.

Twitter Analytics Dashboard

What is your favorite Twitter tool and why? Share it with us in the comments section below.

4 Mobile Image Apps That Create Amazing Visuals

0
This post was originally published on this site

social media toolsDo you use your smartphone or tablet to post images to social media?

Looking for mobile image apps to enhance your visuals?

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go.

great social media image apps

Discover four mobile apps to create beautiful images.

#1: Brush Up Images With Prisma Filters

Prisma has a variety of artistic filters you can apply to your photos.

Using the app, you can turn anything into a beautiful picture, whether it’s an image of a person, object, or landscape or a photo from someone else. The app is especially helpful for people who use stock photos and don’t have a huge budget. Prisma can infuse style into any image.

If you need to post an image but it isn’t quite good enough for your social media accounts, use Prisma to enhance it. For example, I needed to use a picture of my laptop and Prisma made it look artistic.

prisma laptop image

Prisma adds excitement to ordinary pics.

To use Prisma, upload a photo or take a picture in the app. For example, this photo of a shell isn’t really Instagram-quality but it has a nice shape and texture.

prisma upload photo

Start by uploading a photo to Prisma.

Next, scroll through Prisma’s filters to find one you like. Some of the styles work better than others, so experiment with different looks.

Prisma’s filters include those of famous artists, such as Picasso and Van Gogh. Also, styles like Mosaic, Paper Art, The Scream, and Electric can give your images a variety of looks from painting and sketch to cubism and abstract. Because some filters are artistic and others are more photographic, choose filters that go with your branding.

After you apply the filter (Curtain was used in the image below), you can fine-tune it by swiping left and right to change the filter percentage. This is how you can incorporate subtle effects into your graphics.

When you’re pleased with the results, share your image to Instagram or Facebook, turn it into your profile picture, or download it to your camera roll.

post prisma image on instagram

Share images to Facebook and Instagram from the Prisma app.

Prisma also has a new photo-split feature. Just swipe up or down to create a split screen effect.

prisma split screen

Try the split-screen feature for another interesting look.

Prima gives your images a fun artistic look, but don’t overdo it. You want your special images to catch your audience’s attention when you use them. If you plan to use Prisma a lot, use the same filter style for all of your Prisma pics.

Prisma is a mobile app only (available on iTunes and Google Play) and it’s free. For inspiration, check the Prisma Instagram feed.

#2: Animate Image Posts With Ripl

Short videos grab attention in the social media feed. Ripl makes it easy to create animated social media posts.

With Ripl, you can add up to eight images with multiple text overlays, and create a mini-slideshow. This is a great option for a tutorial or to showcase an event, location, or product. For example, this realtor used Ripl for a home tour.

The free version of Ripl gives you a range of styles, fonts, and colors. It also lets you add music.

The pro account is $9.99/month, and gives you unlimited access to premium designs (more than 75 with new ones every week). You can add your own music or choose from Ripl’s library, add a custom watermark or logo, and schedule posts. There is also more storage, so you can save your creations to your camera roll.

To get started, create a post. Tap Add Photos to upload a picture (or pictures) to the app. Then for each pic, add your primary text overlay and any secondary text overlay, as well as a destination link if you want it included in your caption. The link, however, is not clickable.

ripl create post

Create a post and then add images and text.

Next, choose your layout and animation style. Depending on which layout you choose, the app will offer different options you can change, such as font, background image, animation style, color of overlay text, music, the ability to switch text on and off, and more.

ripl customize layout

Depending on the layout you choose, you’ll have different elements to adjust.

When you’re finished, add a caption and hashtags, and then post it directly to Facebook, Twitter, and Instagram.

Ripl is an excellent tool to use for teaching or showcasing something. Plus, if you have editing skills and a program like iMovie or MovieMaker, you can splice your Ripls together to make a longer video.

Ripl is available for iOS only, but you can join the waiting list for Android. Check out the Ripl Instagram feed for more examples.

#3: Apply Multiple Edits With PicMonkey

PicMonkey is a photo editing tool as opposed to an image-creation app. This means it offers Photoshop-type options and cool effects to incorporate into your pics. If you want to improve your images and add special elements, this is the app to use.

When PicMonkey launched their mobile app, they choose the fun parts of the desktop app to streamline it and make it tappable and easy to use. I like that PicMonkey has opted for a few key functions, rather than trying to incorporate everything. This app is about quick, beautiful photo editing, and it’s well-suited to uplift your images for Instagram.

To get started, open PicMonkey and select an image from your camera roll to edit. There are a few basic things you can do within the app. For example, you can adjust your image and crop, rotate, or resize it.

picmonkey crop image

Crop, rotate, or resize your image in the PicMonkey app.

You can also add special effects to your image, such as layers of filters. This example uses the Orton filter.

picmonkey apply filter

Add filters to your images.

It also has a black-and-white filter layer on top of it.

picmonkey layer filters

Layer one filter on top of another.

Using your finger or a stylus, you can draw on the image to add or erase different photo effects, such as sepia, black and white, dusk, and so on. The more effects, the better.

picmonkey erase effects

Use your finger or stylus to erase some of the top effects of the image, so the bottom layer shows through.

Draw on the image in any color and change the color of big portions for dramatic effect.

picmonkey erase effects

Most of the black-and-white effect has been removed to show the coffee bean background in color.

PicMonkey also lets you add text to photos and change the font, color, and style of your words. Plus the app has a variety of stickers you can add to your images.

picmonkey stickers

There are different stickers available in PicMonkey.

Tap on the sticker you want to add to your photo.

picmonkey sticker on image

Click a sticker to add it to your image in PicMonkey.

When you’re happy with it, save your image to your phone, share it, or save to the Hub (PicMonkey storage) so you can work on your images in both the mobile app and desktop tool.

PicMonkey is free and available on iTunes and Google Play. Royale membership starts at $3.33/month and includes advanced tools and effects, Hub storage, and more.

This is a good companion app for creating images for your social media sites. PicMonkey is not a fancy image-design app; it’s meant to be simple for fast editing and photo effects for quick posts.

#4: Remix Images With Adobe Spark

Adobe Spark is a wonderful template tool for creating fun, fast images, pages, and videos. Like PicMonkey, it’s available via the web and as an app. Adobe Spark syncs between your desktop and mobile device, so you can work on the same piece in both places. Start on the go, and then finish on desktop, or vice versa.

The Remix feature is one of the greatest benefits of Adobe Spark. Start with a template and then alter your images for different social media platforms.

adobe spark choose category

Choose a category or image to get started.

After you log in with your Adobe or Facebook account, choose a category or a featured image. For example, browse the business designs and select one that fits your purposes.

adobe spark business category

Adobe Spark has multiple images in different categories if you need a starting point.

After you choose a template, you have the option to use the provided image or replace it with one of your own. Click the Palette button to auto-color your pics on a theme.

You can also easily resize your image for all of the usual social media networks. For instance, resize the image to portrait size for Pinterest. Click the left icon at the top of the screen, and choose the social network for your image. Adobe Spark has magic text, meaning the app automatically resizes the text and topography to fit the screen.

adobe spark resize

Select the social network for the image.

You also have the option to remix the design with another style. Click the Theme button, select the design you like, and click the checkmark to save your changes.

adobe spark remix design

Once you have an image you like, click the checkmark to save it.

Adobe Spark makes it easy to animate a still image into a short video post, as it’s one of the template options. Click Animation and then select the type of animation you want to use such as fade, slide, grow, zoom, grey, or blur. Tap the screen to test the different options, and then click the checkmark to save your changes.

adobe spark animations

Decide how you want it to animate.

Animate an image with one click. It doesn’t get any easier than that.

Adobe Spark is free to use and offers 2GB storage. If you need more space, you can buy up to 20GB of storage. The app is available on iTunes.

Adobe Spark doesn’t have the full customization of Canva (which also has a mobile app). However, there are easy templates and a library of stock images for professional-looking image posts. It’s an excellent option for those who don’t like to design, but want an easy-to-use tool to create regular image posts for social media platforms.

In Conclusion

All of these apps are great for creating profile images and social media posts and several have options to add video to make your posts stand out. After you experiment with these tools, you’ll find your go-to apps and figure out your favorite styles, filters, text overlays, animations, and themes. From there, it becomes even easier to create a series of images for Instagram, Pinterest, and Facebook.

Use these mobile tools to create an image whenever inspiration strikes. For example, if you hear a great quote, see a fabulous background image, or think of something interesting to share behind the scenes, it’s just as easy to create an image as it is to write a note, take a picture, and create it later.

People want to know about people, so when you capture and share moments as they happen, it will allow for more engagement and visibility within your community.

What do you think? Do you use mobile image tools? Which are your favorites and why? Please share your thoughts in the comments.

Tips on four mobile apps to help you create amazing social media images on the go.

Tips on four mobile apps to help you create amazing social media images on the go.

Related Posts

8 Essential Elements of a Social Media Marketing Strategy

0
This post was originally published on this site

social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

I suggest you choose two primary goals and two secondary goals to focus on. Having too many goals distracts you and you’ll end up achieving none.

#2: Set Marketing Objectives

Goals aren’t terribly useful if you don’t have specific parameters that define when each is achieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success?

Marketing objectives define how you get from Point A (an unfulfilled goal) to Point B (a successfully fulfilled goal). You can determine your objectives with the S-M-A-R-T approach: Make your objectives specific, measurable, achievable, relevant and time-bound.

shutterstock measurement graph image 201572858

Measurement is important to your strategy. Image: Shutterstock.

Using our previous example, if your goal is to generate leads and sales, a specific marketing objective may be to increase leads by 50%. In order to measure your progress, choose which analytics and tracking tools you need to have in place.

Setting yourself up for failure is never a good idea. If you set an objective of increasing sales by 1,000%, it’s doubtful you’ll meet it. Choose objectives you can achieve, given the resources you have.

You’ve taken the time to refine your goals so they’re relevant to your company, so extend that same consideration to your objectives. If you want to get support from your C-level executives, ensure your objectives are relevant to the company’s overall vision.

Attaching a timeframe to your efforts is imperative. When do you intend to achieve your goal(s)? Next month? By the end of this year?

Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you don’t set a deadline for achieving the goal, your efforts, resources and attention may be pulled in other directions.

#3: Identify Ideal Customers

If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.

Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.

When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.

buyer persona graphic

A buyer persona is a fictional character, not a real one!

The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business.

#4: Research Competition

When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.

Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans.

The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.

For example, let’s say you’re looking at a competitor’s last 20-30 Facebook updates. Take the total number of engagement activities for those posts and divide it by the page’s total number of fans. (Engagement activity includes likes, comments, shares, etc.)

You can use that formula on all of your competitors’ social profiles (e.g., on Twitter you can calculate retweets and favorites).

Keep in mind that the calculation is meant to give you a general picture of how the competition is doing so you can compare how you stack up against each other.

#5: Choose Channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.

If your prospects or customers tell you they spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.

When your customers are using a specific network, that’s where you need to be—not everywhere else.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.

hubspot webinar image

HubSpot’s effective use of Facebook for lead generation.

For example, if your goal is increasing leads and your primary social network is Facebook, some effective tactics are investing in Facebook advertising or promotion campaigns to draw more attention to your lead magnets.

#6: Create a Content Strategy

Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting.

The type of content you should post on each social network relies on form and context. Form is how you present that information—text only, images, links, video, etc.

twitter content type

Buffer understands their audience will respond to content that keep them updated on changes in social media.

Context fits with your company voice and platform trends. Should your content be funny, serious, highly detailed and educational or something else?

There are many studies that give you a specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, your audience is unique, so you need to test and figure out the best time for yourself.

Posting frequency is as important as the content you share. You don’t want to annoy your fans or followers, do you?

Finding the perfect frequency is crucial because it could mean more engagement for your content or more unlikes and unfollows. Use Facebook Insights to see when your fans are online and engaging with your content.

#7: Allocate Budget and Resources

To budget for social media marketing, look at the tactics you’ve chosen to achieve your business goals and objectives.

Make a comprehensive list of the tools you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production) and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you’re investing in and how it affects your marketing budget.

Many businesses establish their budget first, and then select which tactics fit that budget. I take the opposite approach. I establish a strategy first, and then determine the budget that fits that strategy.

If your strategy execution fees exceed your budget estimate, prioritize your tactics according to their ROI timeframe. The tactics with the fastest ROI (e.g., advertising and social referral) take priority because they generate instant profit you can later invest into long-term tactics (fan acquisition, quality content creation or long-term engagement).

#8: Assign Roles

Knowing who’s responsible for what increases productivity and avoids confusion and overlapping efforts. Things may be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they’re responsible for.

social media roles table

An example of assigning roles.

When everyone knows his or her role, it’s time to start planning the execution process. You can either plan daily or weekly. I don’t advise putting a monthly plan together because lots of things will come up and you may end up wasting time adapting to the new changes.

You can use tools like Basecamp or ActiveCollab to manage your team and assign tasks to each member. These tools save you tons of time and help you stay organized.

Your Turn

Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy.

What do you think? Do you have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below!

Goal on Blackboard photo from Shutterstock.
Colorful Business Graph on White Background photo from Shutterstock.

Related Posts

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

0
This post was originally published on this site

Content marketing has been discussed and researched more in the last 5 years than ever before.

Source: Google Trends

There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others.

At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made.

Note: In general, you don’t want to rely on one piece of content for link acquisition. It’s recommended to focus on multiple pieces throughout the year to add link diversity and give your content pieces a good chance to succeed. The following is simply a case study of one piece of content that worked well for my client.


Client backstory: We need links!

Our client is Ginny’s (shoutout to Matt and Cailey). Ginny’s is an ecommerce business based in the beautiful state of Wisconsin.

We knew that regardless of how much optimization was done on the site, their lack of incoming links would be a huge barrier to success. This quickly became a topic of discussion for us.

The general rule of thumb: the more linking root domains (LRDs) your site has, the stronger the domain authority should be. And the stronger the linking root domains are, the better it is for your DA. In other words, it’s better to get 1 strong link (DA 80+) than 10 weak links (DA 20-). Kudos if the links are topically relevant to your website/brand.

So, my team and I sat down and started thinking of different ways we could accomplish the task of increasing LRDs and (hopefully) DA for my client.


The process of creating a link-worthy story

Here are the steps my team and I went through for this particular client.

Note: For an extensive look at creating creative content, please see the following articles:

Ideation

The first step in the creative process is ideation, because without great ideas you can’t a have a great piece of content. It’s important to give yourself enough time for ideation. Don’t rush it, and be sure to include various team members with different backgrounds to get as many ideas as possible. Note: stock up on coffee/Red Bull and snacks for this.

Validation

Typically after an ideation session you’ll have many potential ideas. It’s important to go through and validate them. When I say “validate,” I mean making sure others haven’t already done something similar, or that creating the piece is actually possible (you have access to the right data, etc.)

Note: For more information on researching and validating your creative ideas, read this post titled “Researching Creative Ideas: 10 Dos and Don’ts.”

Pitching

At this point you’ll have a handful of ideas that are not only on-brand and interesting, but have great potential in being picked up by various sources. Put together a nice deck and pitch your ideas to the client. The goal is to get your client to pick one (or a few, depending on the budget).

Note: Here’s an awesome write-up on a framework for pitching creative ideas to your clients.

Gathering the data

Once your client signs off on a piece, it’s time to dive into the data! Depending on the piece you’re creating, this might look like scraping websites and doing a ton of research to get the right data you need. Take your time on this, as you want to make sure your data is accurate and relevant.

Design

During this part of the process, it’s a great idea to start mocking up some potential designs. If your piece is smaller, this might be a quick and simple task. If you have a data visualization, this will be longer. Typically, it’s a good idea to create 2–3 mockups and give your client some options.

Development

Once your client signs off on a particular design, it’s time to dive into development.

Copy

The actual copy for the piece doesn’t have to happen after the development, but it’s usually a good idea to allow the copywriter to see how much space they have to work with. What you don’t want is for your copywriter to write 500 words when the designer has made space for 100. Communication is key in this process.

Testing

Once the piece is built, it’s important to test it out on various browsers and devices. Ask people to give it a run and try to fix as many errors/bugs as possible.

Promotion

Depending on your timeline, you might want to start promotion sooner than this. The important thing to note is to consider pre-pitching and reaching out to contacts to gauge their interest in the piece as soon as possible. Keep your contacts updated and be sure to give them everything they need for their stories.

Note: For further reference on pitching journalists, please see this post titled, “Beyond the Media List: Pro-Active Prospecting for Pitching Creative Content.”

Launch

It’s time to launch!

Push

On the day the piece launches, be sure that you are reminding journalists, reaching out to contacts, sharing the piece on social media, and making your social campaigns live.

Celebrate

There are a lot of steps to building a creative piece, so don’t underestimate the work that goes into it! After you launch the piece be sure to have a beer, give yourself a pat on the back, or do whatever it is you need to do to celebrate.


Post-ideation: What we came up with

After the process outlined above, our team came up with 50 States of Bacon.

The idea was simple: Everyone likes bacon, but who likes it the most? Ginny’s caters to a lot of people who love deep frying, so this was on-brand. We decided to use Instagram’s (now difficult to access) API to extract 33,742 photos that were tagged with #bacon and located within the USA. To normalize for population distribution and Instagram usage, we also collected 64,640 photos with the tags #food, #breakfast, #lunch, and #dinner.

To make this data more visual, we made it interactive and included some fun facts for each state.


What happened after we launched the piece?

So, what happened after we launched the piece? Let’s dive in.

Here are some of the larger websites 50 States of Bacon got picked up on.

Website

Domain Authority

Other

US News

94

Tweeted from account (115K+)

Mashable

96

Tweeted from account (6.95M+)

AOL Lifestyle

98

Referred 1,200+ visitors

Eater

85

N/A

Daily Dot

85

Tweeted from account (274K+)

Here is what the LRDs and DA looked like before we launched the piece, and then after 4 months of it being live:

Before Launch

4 Months Later

Linking Root Domains 450 600
Domain Authority 29 36

Let’s break this down by metric. Here’s a graph of the LRDs over time (we launched the piece at about the start of the uplift).

The domain authority didn’t budge until about 4 months after we launched the piece. We weren’t actively pursuing any other link-based campaigns during this time, so it’s safe to say the creative piece had a lot to do with this boost in DA.

Note: Since DA is refreshed with new pools of data, this observation wouldn’t have been as valid if the DA only moved one or two positions. But, since it moved 7 positions so close to the launch of this piece, I feel like it’s safe to assume the piece contributed greatly.

Does this mean if you do a similar piece that your DA will also increase? No. Does it give us a good example on what can happen? Absolutely.


A note on LRDs, DA, and setting expectations

Setting expectations with clients is hard. That’s even more true when you both know that links may be even more important than user engagement with your campaign. To make sure expectations are reasonable, you may want to encourage them to see this campaign as one of many over a long period of time. Then there’s less pressure on any individual piece.

So, it’s important to set expectations upfront. I would never tell a client that we can guarantee a certain number of links, or that we guarantee an increase in domain authority.

Instead, we can guarantee a piece of content that is well-built, well-researched, and interesting to their target audience. You can go one step further and guarantee reaching out to X amount of contacts, and you can estimate how many of those contacts will respond with a “yes” or “no.”

In fact, you should set goals. How much traffic would you like the piece to bring? What about social shares? What seems like a reasonable amount of LRD’s you could gain from a piece like this? Benchmark where you currently are, and make some reasonable goals.

The point I’m trying to make is that you shouldn’t promise your client a certain amount of links because, frankly, you’d be lying to them. Be upfront about what this looks like and show examples of work you’ve done before, but make sure to set their expectations correctly up front to avoid any conflicts down the road.


Conclusion

There’s a lot to be learned from the results of creative campaigns. The goal of this article is to share one piece that I’ve worked on with a client while highlighting some things that I learned/observed along the way. If you’d like to see more campaigns we’ve worked on at Distilled, take a look at our creative roundup for last year.

To wrap things up, here are the key takeaways:

  • Creative pieces take a lot of thought, work, and time. Don’t underestimate the task at hand.
  • Don’t frame the project as only focused on gaining links. Instead, aim for creating a compelling piece of content that is on-brand and has the potential to gain traction.
  • Oftentimes it’s best not to put all your eggs in one basket. Plan multiple pieces throughout the year.
  • If your research is right and you pitch the piece to the correct people, this is a strategy that can gain your domain some very strong LRDs. In this particular case, 110 linking root domains (and counting).
  • …But those links won’t come easy. You need to pre-pitch, remind, and re-pitch your contacts. There are many great pieces of content being published daily; you need to be proactive about ensuring your spots online.
  • There are other benefits to doing pieces like this aside from links. Social shares, brand awareness, and referral traffic are some other metrics to look at.
  • It is possible to increase your DA by doing a piece like this, but it takes time. Be patient, and continue doing great work in the meantime.

Other thoughts

  • There are some arguments to be made that a piece of content like this only has spikes and doesn’t do any good for a brand. I don’t believe this to be true. The way I see it, if a piece is too evergreen, it might not gain as many strong links. At the same time, if a piece is completely left-field and doesn’t fit with the brand, the links might not be as impactful. I think there’s a fine line here; it should be up to your best judgment on the pieces you should create.
  • This piece could potentially be updated every year to gain more links or traction (although it would be a lot more difficult with Instagram drastically limiting their API).
  • It’s possible that this piece didn’t have a direct impact on DA, but because there were no other link acquisition strategies during the 4 months, we can safely assume the two are correlated.
  • There’s an argument to be made that jumping from the 20s to the 30s is much easier than from 40s to 50s when you’re speaking of DA. We know that it gets more difficult to increase DA as it gets higher, so do keep that in mind.

What Social Media Marketers Need to Know About Facebook Live

0
This post was originally published on this site

facebook-live-what-you-should-know

In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content.

It turns out, there’s something about watching an event unfold live that’s hard to replicate. To be there as it’s happening, in the moment with a group of friends and strangers, sharing a singular experience. It’s powerful. And it never really went out of style—it just took a while for technology to create a compelling modern version.

Facebook Live has realized the potential for live video combined with a social network. Not only are people watching in droves, they’re more engaged: People spend three times longer watching live video than they watch recorded versions after-the-fact.

As with any new channel, it’s always tempting to jump right in and start creating content. And, as always, it’s a better idea to do some evaluating and strategizing first.

Here’s the low-down on Facebook Live: What it is, what it’s for, and how brands are using it.

What Is Facebook Live?

A native live-streaming service embedded in Facebook. When you go Live, the stream will show in your follower’s feeds and on your profile page. Viewers can leave likes and comments in real time. After the event is over, viewers can watch a recorded version with the option of seeing the comment stream as if it were live.

Who’s Doing It?

Everyone from the President to celebrities to athletes.

How Do I Do It?

Right now, the easiest way to go Live is from a mobile device. On the Facebook app for iOS or Android, you’ll see a “Live” button right at the top of the feed. Click that for a quick set up and your feed will begin! There is a version of Live for desktops which is slowly being rolled out—if you don’t have it yet, the mobile version is the only game in town.

What Are the Best Practices?

Facebook’s best practices for Live are a good place to start:

  • Tell followers ahead of time before you broadcast
  • Write a compelling description
  • Make sure you have a strong internet connection
  • Respond to commenters on the air
  • Aim for longer sessions (10-90 minutes)
  • Develop a schedule so viewers know when to tune in

What Pitfalls Should I Look Out For?

Since it’s so easy to go Live, a lot of Live streams right now look the same. They’re talking heads, people holding up a phone and chatting informally with the viewer. If you’re a celebrity with a quick wit, go for it—otherwise, don’t go in without a plan.

It’s an unpredictable platform—you may have to contend with technical issues and an unmoderated comment stream at the same time. It’s a good idea to have at least one person off-camera who can handle the comment stream and work out any glitches.

Finally, don’t expect your entire audience to tune in all at once. Generally viewers drop in and out of live streams—some will arrive late and some will leave early. So a complex narrative that builds on prior knowledge is not the best choice.

Q: What Kind of Content Works Best?

There’s a vast array of content that works for Facebook Live. The most successful take advantage of the special connection the platform affords with an audience, addressing and interacting with them in real time. Here are a few good examples:

  • Behind the Scenes: Dunkin’ Donuts took their followers on a tour of “Dunkin’ Brands University,” a facility where Dunkin’ creates new products. At the end of the tour, audiences got a tutorial on how to make a Dunkin’ Donuts wedding cake. The tour scored just over 30,000 views.The informal, intimate nature of the platform is ideal for these sneak peeks behind the scenes. If your brand doesn’t have a factory to tour, consider a tour of the office space itself—promote transparency and your corporate culture by showing off work spaces and interviewing co-workers.
  • Tips and How-tos: Benefit Cosmetics hosts a weekly show called Tipsy Tricks. A host and guests drink wine, gossip, and offer makeup tips. They respond to viewer comments, and generally offer a mix of practical advice and entertaining banter.Facebook Live works well for how-tos and demos, provided there’s an angle to keep it interesting for the audience. As you prep a how-to, keep an eye out for dead spots in the process that your host will need to fill.
  • Performances: If your brand can swing it, musical or dance performances are a great way to pull in top-of-funnel audiences. Postmodern Jukebox is my favorite for performance video—they livestream parts of every concert they put on, often capturing behind-the-scenes content as well as the concert. But you don’t have to play at that level to stream a performance. Buzzfeed’s interactive dance-off was compelling to viewers because it was an amateur, interactive event.
  • Stunts: If one video captures the pared-down essence of storytelling on Facebook Live, it’s Buzzfeed’s watermelon explosion. At the time it aired, it was the platform’s biggest hit, with well over a million views.The concept couldn’t be simpler: Two Buzzfeed employees, decked out in safety gear, take turns putting rubber bands around a watermelon. The tension builds for 45 minutes until the watermelon finally explodes.On the surface, it seems kind of…dumb, right? But this video was successful because it hit all the right points:
    • Audiences could drop in any time
    • It was immediately obvious what was going on and what was at stake
    • It encouraged audience interaction
    • It built suspense
    • It worked toward a definite endpoint

Granted, the one thing it lacked was an element of utility. But it was undeniably compelling. Add some value for your viewer while checking off the same boxes this video did, and you’ll be unstoppable.

Livestreaming video is still in its infancy. Marketers are still experimenting with the form, with mixed results. One thing’s for sure: As with any channel, it’s all about relevancy, authenticity, and providing something of value to your audience. Put their needs first, and you can develop a strategy for success.

Does your brand plan to jump into livestreaming? Are you already enjoying success with the platform? Let me know in the comments.

How to Use Twitter Cards for Business

0
This post was originally published on this site

social media how toAre you maximizing your Twitter marketing exposure?

Have you heard of Twitter cards?

Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.

implement twitter cards for my business

Discover how to use Twitter cards for more business exposure.

#1: Twitter Cards for Your Website

First, let’s talk about Twitter cards for your website. In a nutshell, adding Twitter cards to your website serves two purposes. First, they make the tweets from your website stand out in the news feed, much like this one, which uses a summary card with large image.

twitter summary card with large image example

Summary card with large image.

Second, you get in-depth analytics of the engagement you receive from tweets with Twitter cards from your website.

twitter card analytics

In-depth analytics.

You’ll find this and other valuable data such as the top pages tweeted from your website, the top influencers who tweeted pages from your website, and much more in your Twitter Analytics under the Twitter Cards section.

Now that you have an idea of the benefits of Twitter cards for your website, let’s look at the types you can use and what to use them for.

Summary Cards

There are two types of summary cards that work well for articles, blog posts, and other informational pages on your website. You can use the summary card to simply pull a thumbnail, title, and description from the page, or you can use the summary card with large image to pull (as it states) a large image, title, and description from the page.

The following is a comparison of a summary card (top) versus a summary card with large image (bottom).

twitter summary card types

A comparison of a summary card (top) and a summary card with large image (bottom).

As you can see, while the summary card stands out more than the average text and link tweet, the summary card with large image gets the most attention by providing the larger image.

Note: if you’ve used the Twitter photo card, gallery card, or product card in the past, they’ve been depreciated and mapped into the summary card with large image.

App Card

If you want to highlight an app when someone tweets a link to a certain page on your website, use the app card. This card will let you show viewers a link to your app based on the device they’ve used to view the tweet.

iOS and Android users see details about the app specific to the device they’re on.

twitter app card example

The app card provides details specific to the user’s device.

This is a great way to boost installs of your app because mobile users get a call-to-action button sending them straight to their platform’s app store.

Player Card

The player card allows you to play video from your website directly on Twitter, similar to when you share a video from YouTube in a tweet.

twitter player card example

Tweet videos with the player card.

Unlike the other Twitter cards, where you only have to use proper coding on your website to implement them, the player card requires approval from Twitter before you can use it on your website. Twitter has a specific list of rules to follow if you want approval to use this card.

Implement Twitter Cards on Your Website

Speaking of which, how do you implement Twitter cards on your website? A lot depends on the type of card and website you have. For example, if you have a blog that runs on WordPress, you can use plugins that support Twitter cards or Open Graph code like WordPress SEO.

Alternatively, go to each of the Twitter card pages linked above and add the code to the pages on your website where you want Twitter cards to appear in tweets.

twitter card code

You can use plugins or insert the code yourself on your website.

For example, you may want summary cards throughout most of your website, except on the one page that links to your mobile apps. On this page, you would want to use an app card instead. Include this code before the closing HEAD tag of your web page.

Once you’ve installed a plugin or manually added the Twitter card code to your website, use the Twitter Card Validator to make sure it’s working. You will either see errors you need to correct or get a preview of your Twitter card in action.

twitter card validator

The Twitter Card Validator checks to see if the code is working on your site.

If you want to use a player card, review the approval guide to find out how to get it approved by Twitter.

Once you’ve implemented your Twitter cards, start checking your Twitter Analytics to see the engagement you receive on tweets featuring Twitter cards from your website!

#2: Twitter Cards for Your Ads

Now let’s look at Twitter cards for ads. These cards add other features to your promoted tweets so you can get your target audience to complete a specific call to action. The most recent of these cards are instant unlock and conversational cards.

twitter conversational card example

You can add a specific call to action to a promoted tweet.

Unlike the average tweet you could promote through Twitter ads, a Twitter ad like this encourages follower participation by presenting buttons that match your followers’ favorite activities. Now let’s look at the different types of Twitter cards available for Twitter ads and the benefits of using each.

Website Card

The website card is designed to get people to click through to your website. It’s similar to a summary card with large image. In the past, the distinction was the ability to add a call-to-action button. Now the only distinction is that you can control the image, title, and description at the ad level.

You can create website cards at the same time you create your Twitter ad campaign with the goal of website clicks or conversions.

create twitter website card

Fill in these fields to create a website card.

Once you’ve finished composing your tweet and creating your website card, you can preview how it will look to your target audience on different devices. Note: you may have 70 characters available for your headline, but only 38 will show on certain mobile devices, so choose the first words in your headline carefully.

preview twitter card

Before you publish, you can preview how your card will look on multiple devices.

After you launch your Twitter ad campaign, your website card is saved in your Twitter Ads account in the Creatives > Cards section, so you can use the card again if you want.

Lead Generation Card

The lead generation card offers more than encouragement to click through to your website; it can collect leads directly through Twitter. You don’t have to worry about potentially losing your leads between the click from Twitter to your website. Instead, your target audience just gives you their information on the tweet itself.

Take this tweet, for example.

twitter card with sign up button example

You can collect leads directly through Twitter.

All users have to do is click the Sign Up button, and Twitter will automatically pull their information from their account. When they click the confirmation Sign Up button, their information will be sent to the advertiser.

twitter card with sign up button example

Twitter will automatically pull contact information from accounts and send it to your lead capture and marketing software.

As an added bonus, if you use specific lead capture and marketing automation software such as Driftrock, Eloqua, ExactTarget, LoopFuse, MailChimp, Marketo, Pardot, Sailthru, Salesforce, or Silverpop, you can have the information sent directly to your software.

If you use different software, you can either configure your own endpoint using these directions or export your leads from Twitter and import them into your software. I’ll show you how to do that in just a moment. But first, let’s look at how you set up the lead generation card itself.

You can create the lead generation card when you create your Twitter ad campaign for leads on Twitter. Simply compose your tweet, add an image, and add a call to action in the area shown below.

create twitter lead generation card

Write your tweet and add an image and call to action.

When you’re finished, preview how your lead generation card looks to users on different devices.

preview twitter lead generation card

You can preview your card before publishing it.

One thing to note about the lead generation card is that you have to add a lot of the details after you’ve set up your ad. So immediately after you finish setting up your campaign, go to Creatives > Cards. In the Lead Generation section, click on the edit icon (pencil) next to the new lead generation card you just created.

edit twitter lead generation card

Click the edit icon next to your new lead generation card.

If you use one of the providers mentioned earlier as your lead capture or marketing automation software, this is where you set up the connection so the leads will go from Twitter to your software.

connect twitter lead card to marketing software

You can have your leads go directly from Twitter to your marketing automation software.

If you’re not using one of those providers and prefer to export and import your leads manually, you can still use the Destination URL settings to send people to a page explaining that they’ll be added to your list or contacted shortly. Or if you offered a free ebook or another gift for signing up, you can deliver the gift on that page.

To export your leads manually, go to the same area (Creatives > Cards > Lead Generation Cards) and click on the export icon (right arrow) next to your card.

export leads from twitter lead generation card

You can also manually export your leads.

With this option you get a CSV file and you can add that information to your email list, Twitter custom audiences, Facebook/Instagram custom audiences, and the new Pinterest custom audiences.

export twitter leads to csv file

When you export leads, you get a CSV file that you can import into other social media platforms.

App Card

If you want to promote an app through Twitter ads, you can create three types of app cards with the app installs or re-engagements campaigns: image app card, basic app card, and video app card.

twitter app card types

App cards come in three flavors: image app, basic app, and video app.

These cards are as described. The image app card lets you add a custom image to your card, along with the details shown above. The video app card allows you to add a custom video instead of an image. The basic app card will pull details about your app from the iTunes or Google Play store, depending on what app you chose to promote in your ad campaign.

preview twitter app card

Again, you can preview your card before publishing.

Tip: You can configure this ad campaign to check whether your target audience has the app installed, and based on that information, choose a specific call to action to get non-users to install the app or users to re-engage with the app.

twitter app card call to action

Select a specific call to action depending on how users engage with the app.

This is especially great for apps that allow in-app purchases or retail apps where you want users to be regularly engaged with the app so they spend more.

Instant Unlock and Conversational Cards

Instant unlock and conversational cards (not yet available to everyone) have one main goal: to get visibility for your brand through engagement with your audience. They encourage your audience to click on a tweet button with a specific hashtag, either to unlock hidden content or support their favorite side or team. When they do that, they share your message with their audience.

If you play your instant unlock and conversational cards right, your business can create a viral conversation.

Like the cards discussed above, you can create these cards when you start a Twitter ad for tweet engagements. You have the option of choosing an image or video conversational card and checking off the option to have hidden content revealed once users have engaged with your card.

create twitter conversational card

Fill in these fields to create a conversational card.

Compose your tweet and create your conversational card with up to four hashtags that users can share with pre-populated tweets. You can then preview your card on multiple devices as usual.

preview twitter conversational card

Preview your card before it’s published.

Additional Uses for Twitter Ad Cards

It’s also worth noting that you don’t always have to run an ad to use a Twitter card that you create in your advertising dashboard. When you create your cards, they will all have a unique URL, which you can see when you go to Creatives > Cards.

twitter card url

Cards get unique URLs.

Copy the card’s URL and paste it into any tweet and it will appear in normal tweets that you can pin to your profile. For example, pin a lead generation card tweet to the top of your Twitter profile and continuously collect leads. You may not get engagement analytics data, but if you get a steady stream of new signups, you’ll know it’s working!

Find Advertising Card Analytics

Unlike the analytics for the Twitter cards that go on your website, you can find analytics for the cards you create for Twitter ads included with your Twitter ad campaign data.

twitter card analytics

Find advertising card analytics in your Twitter ad campaign data.

In Conclusion

As you can see, Twitter cards are a great way to boost visibility in the news feed for shares from your website as well as your ads.

What do you think? Have you found success with a particular Twitter card lately? If so, let us know in the comments!

Tips on how you can enhance your business exposure with Twitter cards.

Tips on how you can enhance your business exposure with Twitter cards.

Related Posts